Rainy Cheng · 程施雨
客户总监Client Leadership
关于About
活在东西方的声场里。We live on both sides of the equation.
我们拥有横跨中国与全球市场的品牌战略与创意经验——从上海到柏林，从深圳到纽约。We have spent a combined 50 years crafting identities and playbooks for leading brands—from Berlin to New York, Shanghai to Shenzhen.
你的产品已准备好跨越国境。
你的品牌呢？Your product is ready to cross the border.
Is your brand?
中国制造已经证明了自己，但中国品牌的叙事还在寻找正确的音区。太多品牌在海外市场被调成“静音”——不是因为产品不够出色，而是因为品牌尚未准备好跨越文化。China's products have proven themselves. Its brand stories are still finding the right register. Too many are muted in Western markets—not because the product is not world-class, but because the brand is not ready to make the crossing.
我们存在，就是为了填补这个空白。通过品牌战略、视觉识别与市场进入战役，让中国品牌在全球市场被听见、被理解、被记住。That is the gap we help close. We craft brand strategies, visual identities and market-entry campaigns that make Chinese brands heard, understood and remembered.
我们懂中国品牌的速度，也熟悉海外市场的文化逻辑。由此，我们帮助品牌跨越认知差异，在新的文化语境中建立真正的相关性与长期价值。We also help select global brands read China's fast-moving cultural context and build more vital relevance in the market.
为什么叫“八音”？The 8VB Story
“八音”源自中国古老的音乐传统。不同材质、不同性格的声音彼此和鸣，最终汇成浑然一体的乐章。
品牌出海亦如此：不同文化，求同存异；不同市场，共振同频。我们先找到品牌核心真相所依存的基础频率，再从这一点向上构建定位、市场策略与创意资产。
In music, 8VB means to play an octave lower, at a more foundational register. This is where we work.
Before the campaign, before the visual identity, before the market entry playbook—we begin by working with Chinese brands to identify the foundational frequency where the brand's core truth lives. Through proven brand strategy methodologies and market analyses, we identify the resonance that is distinctively theirs — and we build everything else from that point upward.
When Chinese brands enter Western markets, the ones that fail almost always fail at the level of brand foundations, not with product. They bring the surface expression of their brand without ever finding the foundational note it needs to play in a new cultural register. 8VB Studio exists to change that. We find the note. Then we help you play it in a way that moves people, wherever they are in the world.
团队Founding partners
全球市场。
一支跨文化团队。Global markets.
One cross-cultural team.
Roger Timmermann · 田斐
执行创意总监Executive Creative Director
Blake Stone-Banks · 博磊
策略总监Head of Strategy